The Citrine Consulting Collective can help you create safe & thriving environments in your spa, wellness or hospitality organization.

The global wellness economy is shifting.

We won’t let you
get left behind.

If your spa is underperforming or under pressure to reopen in a COVID-19 world, you need complete clarity around how to get results.

Unlike traditional consultancies, the Citrine Consulting Collective leverages its deep spa & wellness industry experience with two decades of branding & marketing expertise.

We uncover your problem areas, then provide a step-by-step Roadmap to fix issues, find untapped opportunities and position you for profitability.

Our implementation support can increase revenue by 10 to 20% or more in 12 months.

How we help spa and hospitality brands find their diverse, inclusive and profitable rhythm

Our Services

The Collective is a modern Spa and Wellness consultancy, dedicated to transforming spas into safe and inclusive wellness experiences that meet the highest of standards. Trends in spa and wellness are not just our business, they are our passions. Our team has the technical and commercial expertise combined with a deep passion for wellness to guide your project through each stage of development.


Complete, In-Depth Analysis: Diversity & Inclusion Commitment Assessment for Hotel/Resort & Spa, Brand Audit/Evaluation, Marketing & Social Media Audit, Guest Perception Evaluation, Action Plans for Growth & Profit, Operational & Financial Spa Business Audit


Website & Online Booking Flow, Spa Software/Online Booking, Recommendations & Implementation, Promotional Campaigns, Digital Advertising & Marketing, Social Media


Spa Concept & Brand Development, Market Research, SWOT/TOWS Analyses, Brand Story, Name & Logo, Print Collateral, Signage & Displays, Spa Menus & Brochures, Brand & Style Guides


During a secret shopping visit, we review: Scheduling & Appointment Flow, Menus & Services, Initial Impressions, Cleanliness, Staff Interactions, Branding, Retail Selection & Placement


Operational Consulting, Spa Management, Financial/Profitability Analysis, Retail Buying, Partnerships, Retail Financials, Accounting Practices, POS Systems


Product Development, Product Branding & Identity, Content Creation: Copy & Imagery, Packaging & Label Design, Product Marketing/Social Media Marketing

Who We Serve

Hotel & Resort Spas

Destination Spas

Day Spas

Med Spas

Wellness Centers

Wellness Product Brands

Spa Vendors

Health & Wellness Vendors

Skincare Product Brands

Wellness Products

An inclusive spa with a thriving company culture and loyal, diverse guests is within reach.
Find out how to achieve this now.

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