May 4, 2021 | News & General, Spa & Wellness Business, Spa & Wellness Product Brands
Hi! I’m Irene Macabante, founder and CEO of Citrine Consulting Collective. Founded in the midst of the COVID-19 pandemic, we’re a spa and wellness consultancy that helps spas thrive by truly embracing wellness. If you’re reading this right now, you have a vested...
Jul 12, 2021 | Diversity, Equity & Inclusion, Spa & Wellness Business
Why the spa is more than self-care – and why it’s vital to convey this in your marketing As a longtime spa-goer and now, a professional in the spa industry, I believe that going to a spa is so much more than just self-care: It’s where healing can happen. The spa is,...
Jun 29, 2021 | Diversity, Equity & Inclusion
Author’s Note: On June 4th, an article I wrote for DaySpa Magazine called, “Inclusive Practices: How to promote the spa by authentically embracing diversity and inclusion” was published. Below is the full version of the article. I’ve added some...
Jun 24, 2021 | Diversity, Equity & Inclusion, Hotels & Resorts, Spa & Wellness Business
Everywhere you turn, hotel brands are pledging commitments to Diversity, Equity and Inclusion. Promising to be more inclusive is a great start. But hotel, resort and spa DEI policies tend to focus on internal operations and staff, with guest inclusivity often an...
