Planning a new menu or revamping your current offerings? Find out how well they will resonate with diverse guests in our remote assessment of your spa menu through the prism of diversity, equity and inclusion. You’ll get answers to questions like: Is this menu...
Why the spa is more than self-care – and why it’s vital to convey this in your marketing As a longtime spa-goer and now, a professional in the spa industry, I believe that going to a spa is so much more than just self-care: It’s where healing can happen. The spa is,...
Author’s Note: On June 4th, an article I wrote for DaySpa Magazine called, “Inclusive Practices: How to promote the spa by authentically embracing diversity and inclusion” was published. Below is the full version of the article. I’ve added some...
Everywhere you turn, hotel brands are pledging commitments to Diversity, Equity and Inclusion. Promising to be more inclusive is a great start. But hotel, resort and spa DEI policies tend to focus on internal operations and staff, with guest inclusivity often an...
Hi! I’m Irene Macabante, founder and CEO of Citrine Consulting Collective. Founded in the midst of the COVID-19 pandemic, we’re a spa and wellness consultancy that helps spas thrive by truly embracing wellness. If you’re reading this right now, you have a vested...
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