SPA & WELLNESS BRAND SERVICES

Whether you’re a spa or a hospitality organization that’s hit a revenue or diversity roadblock, we have a solution.

SPA + WELLNESS FACILITY CONSULTING SERVICES

Come back stronger in this new phase of your spa business

Woman of color getting a facial treatment at a spa

DIVERSITY & INCLUSION ASSESSMENT
FOR HOTELS & RESORTS

An assessment of your organization’s commitment to DEI + an undercover operation starting from the diverse guest perspective.

This in-depth onsite and online audit is a complete assessment of your commitment to DEI, and is ideal for high-end hotels and resorts looking to pinpoint and improve issues within key departments, and focusing on the spa guest experience and facilities with special consideration for the diverse consumer. First, the consultant goes through a typical guest journey from start to finish to uncover any disconnects or problem areas.  Second, a DEI Employee Survey is performed to pinpoint problem areas and reveal the cultural climate at the workplace, or the climate within certain teams in the organization.

Key Features:

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In-depth audit on branding, marketing, experience, facilities, diversity, equity and inclusion for 4 customer-facing departments with a special focus on Spa & Fitness. Includes 2 days of on-site visits.

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DEI Employee Survey that includes research-based survey questions, normative benchmarks, and an interactive dashboard that will clarify your workplace culture climate and identify opportunities for improvement (can include all departments in the organization)

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Full evaluation of any digital aspects that contribute to guest (and potential guest) experience

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Roadmap with actionable implementation recommendations for improved performance, with an emphasis on the spa (written report, highlight presentation)

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Optional add-on: Thriving in a Diverse Hotel/Spa: DEI Masterclass for Management & Team Members

Key Benefits:

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Clear, comprehensive picture of all spa performance problem areas

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Specific, step-by-step plan for creating/improving a safer & more inclusive environment, a better wellness experience for everyone, and the service to your community

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Specific, step-by-step plan for improving spa performance in all key areas that contribute to hotel/resort spa success

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DEI Employee Survey that will clarify your workplace culture climate and identify opportunities for improvement

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Immediate increased revenue, guest retention rates and 5-star guest reviews

Presentation of a virtual audit intensive report for hotel/resort spa

VIRTUAL AUDIT INTENSIVE

This 2-hour Remote Intensive includes a cursory financial/operational analysis and improvement Roadmap delivered on a call with key stakeholders and discussed for deeper qualitative discovery and insights. Ideal for Hotel & Resort Spas, Destination Spas and Day Spas looking to uncover the root of key profitability issues and prioritize clear, comprehensive next steps to resolve them.

Key Features:

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Pre-session report review

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2-Hour intensive call with key stakeholders

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Detailed analysis

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Additional discovery and follow up report

Key Benefits:

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Clarity around performance issues

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Accessible way to begin addressing performance issues

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Immediately understand where to start improving performance

Portrait of a BIPOC spa employee working at a spa wearing a facemask and looking at the camera during the COVID-19 pandemic & reopening of businesses

REOPEN + REIMAGINE
(REOPENING DURING COVID-19)

This is a deep-dive audit with implementation support.

Reopen + Reimagine is a Deep-Dive Spa Audit with Implementation Support. This in-depth consulting experience is ideal for Hotel & Resort Spas looking to pinpoint and improve key performance issues so they can re-enter the market with a repositioned and elevated spa and wellness experience that will increase spa-related revenue, brand awareness and long term growth.

Key Features:

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In-depth audit on finance, operations, branding, marketing, spa experience, facilities

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Roadmap with actionable implementation recommendations for improved spa performance (written report, highlight presentation)

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3 months of marketing implementation pre- and post-opening

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4 days of on-site visits (2 pre-opening + 2 post-opening)

Key Benefits:

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Clear, comprehensive picture of all spa performance problem areas

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Specific, step-by-step plan for improving spa performance in all key areas that contribute to hotel/resort spa success

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Immediate increased revenue, guest retention rates and 5-star guest reviews

Steady sales and repeat clients are within reach.

Find out how.

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