WellSpa 360 Magazine

All 2022 DEIB Articles By Irene

by | Sep 6, 2022 | 0 comments

Here’s a list of all the articles I wrote in 2022 that appeared in industry publications or LinkedIn related to DEI (Diversity, Equity and Inclusion), Belonging, and Trauma-Awareness in spa and hospitality.

What Hollywood Can Teach the Spa Industry About Diversity, Equity & Inclusion - Pulse Magazine

What Hollywood Can Teach The Spa Industry About Diversity, Equity and Inclusion

Pulse Magazine, January 2022

Three ways spas can follow Hollywood’s lead on DEI to change (and maybe even radically refine!) spa businesses for the better.

Why Resorts Should Be Trauma-Informed: The Case For A Trauma-Aware Spa

Why Resorts Should Be Trauma-Informed: The Case for a Trauma Aware Spa

Hospitality Net, March 2022

Now is the time for resorts with spas to become trauma-sensitive and trauma-informed.  This is about providing the guest with the safest environment possible in order to heal and to do no harm during the course of it. 

Practicing Mind-Body-Spirit Wellness Around the World - WellSpa 360

Practicing Mind-Body-Spirit Wellness Around the World

WellSpa 360, March 2022

For those of us in spa and wellness, we must form genuine, mutually beneficial learning collaborations that combine modern scientific and medical knowledge with the wisdom of traditional healers around the world if we want to provide truly authentic and transformative holistic wellness experiences for our guests.

Inclusivity Training: Supporting Spa Workers With Trauma - WellSpa 360

[Inclusivity Training] Supporting Spa Workers With Trauma

WellSpa 360, May 2022

Trauma and post-traumatic stress can manifest in ways that you wouldn’t think to associate with trauma. As leaders, this is a really critical thing to remember when we are hiring for culture fit and evaluating performance. As team members, viewing others through the lens of trauma can help make sense of colleagues’ behavior, energy or disproportionate reactions.

How To Design and Create Inclusive Spa Spaces - WellSpa 360

How To Design and Create Inclusive Spa Spaces

WellSpa 360, June 2022

Inclusive design should be at the forefront of all design decisions, because everyone benefits from an environment that aligns with inclusive principles. There are 5 key principles at the heart of inclusive design. Spa and wellness architects and interior designers who follow these principles can create a spa that’s truly fit for everyone to use & enjoy.

Belonging: The Critical Driver of Happiness, Engagement & Retention in Hospitality

Belonging: The Critical Driver of Happiness, Engagement & Retention in Hospitality

Hospitality Net, August 2022

The opportunity facing our industry now is to ensure that we transform our workplace cultures into ones that are not only more diverse, equitable, and inclusive, but into ones that cultivate more safety, more trust and more belonging for those of us least likely to feel it. More and more evidence is showing that there is a critical connection between belonging, happiness, and retention.

Traumatized At the Spa: Why I Do Mystery Shops

Traumatized At the Spa: Why I Do Mystery Shops

LinkedIn, August 2022

I have been traumatized at the spa more than once in my 30 years of spa-going. There was that time at Burke Williams when a male massage therapist wouldn’t listen to me when I told him he was hurting me during a deep tissue massage. “This is good for you,” he said as he continued, causing further injury which took me weeks to recover from. That stopped me from getting a massage for 6 months. 

About Irene
A lifelong spa-goer and wellness product devotee, Irene uses her 25+ years of branding and marketing experience to create memorable spa experiences that drive customer loyalty and boost wellness brands' reputation.

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