


How to Make the Spa a Safe and Sacred Place for All
Why the spa is more than self-care – and why it’s vital to convey this in your marketing As a longtime spa-goer and now, a professional in the spa industry, I believe that going to a spa is so much more than just self-care: It’s where healing can happen. The spa is,...
Why Hotels & Resorts Should Be Focused on Guest Inclusivity in 2021
Everywhere you turn, hotel brands are pledging commitments to Diversity, Equity and Inclusion. Promising to be more inclusive is a great start. But hotel, resort and spa DEI policies tend to focus on internal operations and staff, with guest inclusivity often an...