Why the spa is more than self-care – and why it’s vital to convey this in your marketing As a longtime spa-goer and now, a professional in the spa industry, I believe that going to a spa is so much more than just self-care: It’s where healing can happen. The spa is,...
Everywhere you turn, hotel brands are pledging commitments to Diversity, Equity and Inclusion. Promising to be more inclusive is a great start. But hotel, resort and spa DEI policies tend to focus on internal operations and staff, with guest inclusivity often an...
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